Have you tried Tidy Cats Lightweight Litter with your kitty?

 Tidy Cats Lightweight cat litter is causing respiratory distress in cats.
Been purchasing their Tidy Cat litter for 7 years now and am still in love! The smell is always light, no lingering, and litter clumps are unbreakable upon retrieving from cat box. Thanks to Purina Staff as well as all involved for a fabulous product! Winnie ( my cat) and I greatly appreciate your time and efforts!
Tidy Cats LightWeight 24/7 Performance Tidy Cats LightWeight with Glade Tough Odor Solutions
Tidy Cats is committed to providing cat owners with creative solutions to help keep a clean litter box area and welcoming home. From Tidy Cats LightWeight varieties, including LightWeight 24/7 Performance and LightWeight Instant Action, that provide all the clumping power of traditional Tidy Cats with half the weight of the leading clumping litter, to new 4-in-1 Strength Tidy Cats that combats the four main offenders of cat box odor, Tidy Cats has the right litter for every cat owner’s needs. Purina Tidy Cats Scoop 24/7 Lightweight Cat Litter, 8.5 lbs $12.78use Pay $9.78 after couponTidy Cats LightWeight is so light, you'll be tossing it around everywhere you go.on one (1) 8.5lb jug of Purina® Tidy Cats® LightWeight litter, any variety
Part of Tidy Cat LightWeight’s success has been clearly communicating the benefits of its product innovations. Instead of focusing on the science and technology behind the product, the brand is shown in real-life situations.With a clear product innovation that improves customers’ lives, and an effective marketing strategy that communicates the benefit, it’s apparent why Tidy Cats LightWeight has succeeded, and earned premium pricing. Within reason, when the benefit is meaningful enough, consumers will step up for the. Other brands can learn from this case study.An example of this directed marketing strategy is the marketing execution called “.” In one ad, the brand promise of Tidy Cats LightWeight comes across loud and clear, even though the first time I saw it, the television was muted. The concept of showing people of all ages and abilities tossing a canister of cat litter around is clever and easily understood:Switched to this litter and I never smell poop anymore! (and I have always scooped the boxes 2x a day, but when they poop I used to could always smell it, and it lingered....) I love the lightweight formula and it lasts just as long (actually, I think longer) than a 20lb jug of the regular stuff! It's scary how in love I am with this litter! Will never use any other type - please don't stop making it! It clumps very tightly and neatly, even compared to the regular Tidy Cats, which makes scooping considerably easier. Superior in every way possible!We only use tidy cat lightweight, and it clumps great, lasts long, and masks odor really well! I think it does have a tendency to track onto the carpet, but otherwise a good litter. Tidy can't wait for you to wrap your nostrils around its latest innovation: Tidy Cats LightWeight with Glade® Tough Odor Solutions Clean Blossoms™. Long name? Sure. Does it earn it? Absolutely, because it comes packed with the same outstanding odor-fighting power of the original, in an amazingly pleasant new scent.