Simplicity Plus Scoopable Cat Litter from Costco - Instacart
I hear you Carol. I’m just finishing my box of this substandard product and will be going back to Qualicat afterwards, as it is stocked by my local Costco. I’ve been very disappointing with the Simplicity Plus cat litter, overall. Terrible odor control, incredibly dusty, etc. It really doesn’t have any redeeming qualities.
In May of 2015, we had the privilege to test out the larger – corner style – litter box by Kitangle with our five cats, ranging in ages from 1.5 to 13 years. They have since departed from using their original two closed top litter boxes, to make this new one their #1 favorite. And man, does Kitangle get slammed!!! Further more it blends in with our furniture. It’s beauty lays also in it’s simplicity, as it opens and cleans very easy. Yes, I would highly recommend Kitangle litter box to all the spoiled, four-legged fur-babies out there!
Simplicity Plus® cat litter is made from 100% Sodium Bentonite clay Sodium bentonite is a soft clay substance, composed of clay minerals. It is listed with the FDA as a substance generally recognized as safe for use, and is also used as an additive in other products including cosmetics and animal feeds. Sodium bentonite is primarily located in the mountainous regions of Wyoming, where it has formed naturally for over hundreds of years.Imagine my surprise when I noticed a new brand no earlier than two weeks ago. The Simplicity Yours cat litter brand is now available at Costco, at least in Canada. Visually speaking, the box is exactly the same size and weight, 22.7 kilograms, except it has a slightly more modern design and graphics. As far as the litter goes, it looks exactly the same as the Qualicat, except maybe a tiny bit more finely ground. Not much, but a bit. This may help improve clumping.Success Case Study: Purina Tidy Cats LightWeight Litter - Bringing convenience and simplicity to a less pleasant household task
The pet care industry has become big business, especially in the US. However, while some categories – especially pet food – have been quite innovative, it has been more difficult to prove inspirational in categories like cat litter. With pet ownership continuing to rise, significant rewards are on offer to brands who can establish a truly valuable product proposition.
On the basis of a multi-benefit product, Purina designed a product able to answer consumers demand for simplicity in relation to household care tasks
Aligned with the easy and affordable Canadean’s megatrend, the cat litter focuses on its lightweight as the main selling point, an aspect never highlighted before for this type of products but that offers new opportunities combined with a demographically targeted approach.
The use of an effective multi-channel campaign, clearly showing the main advantage of the product, may benefit mundane household care products by increasing their appeal
Success Case Study: Purina Tidy Cats LightWeight Litter is part of Canadean’s Successes and Failures research and explores the successful launch of Purina Tidy Cats LightWeight in the USA.
WHAT? Understand how the Tidy Cats LightWeight brand was established – with a focus on packaging and marketing
WHY? Discover how product development and positioning tapped into key need states of US pet owners
TAKE-OUT: Learn powerful lessons from the success that can have a tangible impact on your own brand’s success
Reasons To Buy
Use Canadean’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
Gain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.I will go through this box – quickly, I might add – and go back to cat litter, which has found its place anew at my local Costco. Goodbye, Simplicity Plus Cat Litter! You’re a horrible product and I’ll be thrilled to see the last of you!