We Replaced 68 Tube Adverts with Cats – On Advertising – Medium
This isn't an act of vandalism or an unauthorized art installment. According to , the group crowdfunded their genius project via . The result: 700 plus backers paid to have 68 ads in Clapham Common Station replaced with adorable pictures of cats. The pictures will be up for two weeks, according to a post written by the project organizer on , which are sure to be the best two commuting weeks of these tube-users' lives.
For the next two weeks, a Tube station in South London will create a rip in the space time continuum. The has replaced 68 adverts in Clapham Common with pictures of cats. This isn’t a clever marketing stunt for a pet food brand, or a guerrilla campaign for a new TV series. The people behind it are volunteers who raised the money on Kickstarter. We want to inspire people to think differently about the world and realise they have the power to change it.
Unfortunately, these folks are not recognizing the tremendous value of feeding tubes to support ill patients while they heal from a temporary illness or injury. Most cats are not bothered by the tubes at all! The human is the one who is bothered by it as the cat just goes about its daily routine.See below for some pictures of feeding tubes that can be used to greatly reduce the stress to both the feline patient and the human caregiver. Please note that most cats don’t even notice them and they can eat and drink with them in if they choose to do so.Feeding tubes are not right for every situation and case selection requires thoughtful consideration – keeping the patient’s best interest in mind – not the human’s. For cats that are suffering from a chronic, terminal illness such as renal failure or cancer, it is my feeling that a feeding tube is not necessarily appropriate to use in these cases. It is a matter of personal choice to prolong the inevitable in our pets and caregivers need to think long and hard before they put a feeding tube in a patient with a terminal illness when euthanasia may be a much more humane and loving decision to make.Another option is to order a which is designed to use with a feeding tube but, honestly, I do not like this product. It is far too bulky. I tried one of them on my own cats and ended up cutting the fabric open in several places and, using needle nose pliars, I removed all of the bulk stuffing. But even after all of that, I still did not like the collar and went back to my thin, non-bulky homemade collar.It is highly doubtful that he would have survived without a feeding tube. You can see the tip of it hanging off to his right. Chase did vomit many times with this tube in place but, fortunately, the tube never came up which can be a complication when feeding tubes are used in vomiting cats.The next two pictures were taken just a few hours after Bennie had the feeding tube put in. As you can see, he is none the worse for wear after his trip to the clinic which also included a dental cleaning – which I always do if I have any of my cats under general anesthesia.