Purina Friskies 7 Cat Food | Hy-Vee Aisles Online Grocery Shopping
When customers purchase items at Walmart Canada’s website, they leave a trail of clues that provide valuable insights for analysts to piece together. The company uses these resulting findings to improve the online shopping experience. For example, analysis of online pet food buyers finds that young urban dwellers were more likely to purchase cat food online, while older rural residents are the top profile for online dog food sales. This information helps the retailer target dog and cat food promotions to those who are most likely to be interested in them.
Yet it’s not just millennials who are purchasing their pet food online. I recently joined their ranks. Though I have typically made a point of shopping at local businesses, including pet stores, I am now shopping more and more online, especially after moving to a small town a few months ago. It’s near a large city and metropolitan area, but still enough on the outskirts to not have many shopping choices. With pet food, the only options in town selling it do not carry the brands my cats are accustomed to eating. Pet stores that do carry the brands are only about a 15-minute drive away, but during a very busy week, I found myself getting low on cat food and not envisioning the time to make the trip. Thus, the online order.