Dr. Elsey's Cat Attract – Litter Review | Cat Litter Guru
Place Cat Attract Litter in the litter box if your cat still refuses to use the litter box with unscented, clumping litter. This specialty litter contains ingredients designed to attract your cat to use its litter box. You can also sprinkle Cat Attract Litter Additive in your cat's regular litter to make the box more appealing to your cat.
Natural cat attractants include more than 100 plant species that produce terpenoid-based organic chemicals that elicit responses from domestic cats. Of these plant species, a herb known as catnip is the most appealing attractant to most cats. Catnip or catmint (Nepeta cataria) is a perennial herb in the mint family Labiateae. Approximately 70 to 90% of all cats possess the genetic ability to respond to the active ingredients in catnip. The scent is the primary attractant.
The ingredient is not disclosed in the box but their website indicated that it contains natural herb attractant. As described in the box, the litter size is smaller. The herb attractant was not visible to the naked eye.Since they also make the Cat Attract Litter I figured it's got to be the same secret ingredient that they use in their litter to make the cats "attracted" to it.